A standard business card is 3.5 inches by 2 inches; a standard yard sign is 24 inches by 18 inches; a standard bulletin billboard (like those along highways) is 14 feet high by 48 feet wide.

Size and scale can present some interesting challenges. But many of the design concepts are just like every other project. Good design is good design in any location.

Signs have to be read and understood from a distance, often by people who only have a few seconds to look in that direction. So everything should be big and simple for maximum impact.

Sign design requires simplicity, contrast and attention to size and scale for the most impact.

Sign design is simple. But a good design isn’t easy. It needs to have high contrast, be easy to read, visible from long distances and catch peoples’ attention in a matter of seconds.